On being bad

So I work in advertising, not the cuddliest of industries. I use every guile-drenched means at my disposal to sell you - yes, YOU - everything from ice cream to computers. It can be a lot of fun but... it's not exactly good, is it. Farmers are good. Nurses are really good. The people who dropped everything to fly out to help the tsunami victims are mind-numbingly good. But copywriters... as a breed, we're actually quite bad.

This blog's about my attempt to be a bit gooder by joining the Samaritans.